Car dealer website success - Ray Catena Mercedes
Paid Search Success
By using the same “customer first” methodology Lot or Not paid search experts reduced the Ray Catena paid search budget by $50,000 per year and more than doubled the results. We achieved this by creating an ongoing strategy that continually refines the conversion process.
Most paid search companies earn a commission based on how much a dealership spends. This is the biggest reason why budgets are higher than they need to be. The more a dealership spends, the more that paid search company makes. Lot or Not also makes commission
on a dealership's overall spend, however, our methodology is to eliminate waste and squeeze the most out of a budget. We spend your money as if it were our own and in the process develop long term relationships which are more important to us than short term windfalls.
Organic Search Success
Both the Edison and the Union Mercedes Benz locations have increased organic search placement by over 1000% in just a few short months. Lot or Not’s inventory system is search friendly and has increased the number of indexed pages in major search engines as well as in the number of search phrases under which the dealership shows up.
Successful Site Usage
Visitors to the Edison Mercedes website have gone from an average of 8,000 per month to 20,000. The Union Mercedes dealership shows similar results with a whopping 400% increase in total monthly visitors.
Average time spent on the website is 8 – 10 minutes per visit!
Website visitors view an average of 6-7 pages per visit to the site. This is a huge increase over the previous site. Potential buyers are spending more time with the Ray Catena brand. Also, there is more content for them to interact with. A potential customer can do their research and conduct a transaction whereas before they could only conduct the transaction of viewing inventory.
Summary
By using the Ray Catena model of “customers first” we have created a website that shows a high degree of customer care. We approached every aspect of the Ray Catena Mercedes website development project as if we were the customer, from font size, style, colors, calls-to-action and ease of use, we have built a website that invites a potential buyer into the environment as opposed to one that blocks communication with annoying sound, animated flying elements and pop-up coupons.
Ray Catena Mercedes websites are custom built for the Ray Catena customer. There are no templates. The Ray Catena organization prides itself on standing out and standing above its competition. It is not a cookie-cutter car dealership, why would it want a cookie-cutter website?
We approached the Ray Catena online customer experience with the highest regard to customer needs and satisfaction. No shortcuts were taken, every element was given careful consideration and the results have already surpassed expectations.
Lot or Not continues to build a strong relationship with the Ray Catena Mercedes team. We are an advocate for our car dealer clients as well as a resource. We continue to come up with new and exciting ideas based on factual customer data.
We are building a video inventory enhancement system to allow Ray Catena Mercedes to add customized unique video to each vehicle. This has already proved to be a sales enhancement. We will continue to meet for regular brainstorming sessions to keep the Ray Catena Mercedes websites on the leading edge of customer satisfaction.
If you are tired of the stale, old options for car dealer Internet marketing and would like to discuss a custom built car dealer website and Internet marketing strategy, please contact us.