NJ BMW dealership website success story
Prior to hiring Lot or Not to develop its new car dealer website, BMW of Freehold NJ experienced classic car dealer website issues. Its website was flashy and contained numerous bells and whistles such as live chat, music and animation. The one thing the website did not have was visitors.
The New Jersey BMW dealership received an average of 4,000 visitors to its website per month and few car buyer inquiries.
The website was hard to navigate and had little to no search engine placement aside from showing up for its name “BMW of Freehold”. The website was little more than an online brochure with no substantial information for a car buyer to make a connection with the NJ car dealership.
After further investigation, Lot or Not determined the site was not browser friendly. The website was not viewable by car buyers using older web browser technology or those that had their security setting set to "high", such as corporations. This may not sound like a big deal, but consider the fact that 73% of people do their personal shopping from work.
The New Jersey BMW dealership website was redeveloped by the Lot or Not team of Internet marketing experts and within four months the results started to speak for themselves.
- BMW of Freehold experienced a 1,000% increase in visitors to its new dealership website.
- Some of the top pages viewed are the Used Inventory, New Inventory, Request a Quote and News and Events pages.
- Average time spent on the website was up to a whopping 11 minutes per visitor! This means that more people are spending time with the brand and that kind of brand face time is invaluable.
- Car buyers were reading the newly created “Bimmer Blog” and listening to the newly launched podcasts which all led to more face time and eventually more contact requests.
The new car dealer website is enjoying extensive search engine placement under such terms as “BMW NJ”, BMW New Jersey”, “NJ BMW Dealers” and even vehicle related placement with its newly developed search engine-friendly inventory system under terms such as “Certified BMW 328 NJ”. Even the parts department is experiencing additional business from BMW owners typing in phrases such as“2007 BMW 328xi headlamp wiper”.
Recently, "walk-around" videos were added to the mix. This is where individual salespeople create sixty second spots for each vehicle on the showroom floor. The salespeople detail their personal thoughts and favorite features on each vehicle. These videos create a connection and lead to customers calling and asking for specific salespeople.
BMW of Freehold continues to add to its website with fresh articles, interviews and events updated weekly which is leading to an average increase of over 2,000 new car buying visitors per month.
BMW of Freehold can tell you what gets a car buyer to the Lot or Not. Shouldn't you find out as well? Contact us for an evaluation of your car dealer website and let us show you how we can help.