NJ Brad Benson Auto Group Success Story

A Little Customer Service, A Giant Sales Boost

Sales Success

For Brad Benson Auto Group, the results of a brand new car dealership website were clear almost instantly: customer leads soared and sales followed shortly thereafter. Visitors were getting value from the website and did not need to go elsewhere to find exactly what they needed. From articles on car maintenance to videos explaining vehicle features, customers connected to the Brad Benson Auto Group in a new way—and they wanted to find out more.

ROI Achieved in Just Three Months

Brad Benson Auto Group achieved a return on its investment (ROI) to Single Throw Internet Marketing in just three months, as sales rose by 40%. “It basically paid for our website investment,” Benson said. As a result, Benson was also able to save money by cutting out other lead sources. Overall, business at the dealership boomed and the statistics say it all.

• The website went from 14,000 visitors to 60,000+ since the new site launched.
• The dealership receives anywhere from 20 to 60 authentic leads per day and nearly 375 on average each month.
• The amount of "ups" (website leads that come into the dealership) has grown by 35%.
• The quantity of appointments set via the website that result in sales is more than 30%
• The accuray of phone numbers given over the Web is 100%
• The dealership's business ranking has grown from the mid 100's to 2nd in the U.S. for Hyundai sales

Objectives Achieved by Focusing on What Customers Want

The goal of creating an Internet presence geared toward car buyers has been attained. The original objectives were to create an easily navigable website, produce better leads, offer a better experience for customers, and convey Benson’s distinctive personality and corporate principles of honesty, value and customer service. Single Throw achieved those goals, integrating value-added content to create a sense of trust between prospects and the dealership. This personal connection fostered with customers is responsible for translating leads into sales.

By working with Single Throw and continuing to do so, the websites have helped the dealership do the following:

Appeal to Customers

The customer-friendly design and easily navigable layout make it easy to learn about various vehicles and inquire about automobiles. Videos are prominently displayed, which offers an interactive tool that helps prospects get to know staff members before setting foot on the lot.

Increase Visibility

With powerful search engine strategies and search-engine optimized copy, the website is easy to find and explore. “It was showing up in a lot more places because of the keyword search functions that they helped us with,” said Benson. Brad Benson Auto Group continues to reach more people that otherwise wouldn’t have considered the dealership—largely because they find value in the website.

Bolster Sales

The biggest benefit is that sales are up. This is a result of securing quality leads, which is due to the trust created by offering personalized content. Prospective customers appreciate getting detailed, updated information on the website that helps make their buying choices easier. They also feel more comfortable when they can choose which staff member they would like to contact, because that information is prominently displayed.

Enhance Customer Relations

Customers can easily get an idea that this car dealership is different. They are putting information about the vehicles out there and letting customers know what they think of each auto. Most dealerships do not provide this information on their sites, so customers have to go elsewhere. Now, customers know they can get everything they need by visiting Benson’s websites.

Overall, the new websites have been a solid success for the Brad Benson Auto Group. The relationship with Single Throw continues to be beneficial for the dealership, helping it focus on its biggest asset—customers.

“The leads we receive on our website are the best we’ve ever gotten. We’ve never gotten this type of quality or quantity from anything we’ve done online in the past.” Dave Cantin, Sales Manager, Brad Benson Hyundai

The Challenge

For more information on the challenges facing Brad Benson Auto Group before revamping the car dealership group's website, click here.

The Solution

To find out the solutions Single Throw sought in eliminating the challenges that faced the Brad Benson Auto Group, click here.

About Single Throw

Single Throw is one the nation’s leading Internet marketing firms. Based in Wall Township, New Jersey, the company has won numerous awards for their expertise in Internet marketing. Since 2001, the team at Single Throw has provided customer-focused Internet marketing solutions that aim to improve business for each client.  Single Throw was founded by acclaimed Internet marketing speaker and bestselling marketing author Larry Bailin.

“We know how to convert prospects into customers.” Larry Bailin, CEO of Single Throw

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