THE CHALLENGE

 Acquiring Leads via the Web

After New York Giant’s lineman Brad Benson retired from the National Football League, he took his game to the next level and began selling cars. For more than 20 years, the Brad Benson Auto Group, based in Monmouth Junction, New Jersey, has built a solid reputation in providing top-quality cars at a fair price.

Benson’s zany radio and print ads did their job to attract prospective customers to the dealership website. But that is where activity stopped; the website was not successful in converting potential car buyers into solid sales leads. It offered little information that customers could use to help decide on a car or truck to purchase, and instead featured lots of bells and whistles which did little to persuade a potential buyer. The website was also difficult to navigate, which turned people away from using it. It included the same features as other cookie-cutter template car dealer websites, which are often sold by third-party providers and do not feature customized traits to represent the dealership’s individuality or the customer’s needs.

In 2008, Benson decided it was time to leverage the power of the Internet to boost sales leads and profits at his dealership, which specializes in new Hyundais and Mitsubishis, as well as quality used cars. He enlisted the help of Single Throw, one of the nation’s top Internet marketing companies.

“I think some of the challenges that we were facing was really the lack of education in the automobile business about what a website can really do and what keyword search and phrase-optimization functions can really do for an automobile dealer,” said Benson.

Single Throw went to work addressing these issues and developing solutions that would transform the website into a customer-friendly destination that would, in turn, generate more customers.

"I chose Single Throw because of their understanding of the automobile buyer and how they combined their know-how and expertise," Benson said.  "Their formula has increased our Internet business by 40% to 50% in the course of 12 months." Brad Benson, owner of Brad Benson Auto Group

 

The Solution

To find out the solutions Single Throw sought in eliminating the challenges that faced the Brad Benson Auto Group, click here.

The Results

To find out the results Brad Benson's new site acheived with the help of Single Throw Internet Marketing, click here.

About Single Throw

Single Throw is one the nation’s leading Internet marketing firms. Based in Wall Township, New Jersey, the company has won numerous awards for their expertise in Internet marketing. Since 2001, the team at Single Throw has provided customer-focused Internet marketing solutions that aim to improve business for each client.  Single Throw was founded by acclaimed Internet marketing speaker and bestselling marketing author Larry Bailin.

“We know how to convert prospects into customers.” Larry Bailin, CEO of Single Throw