THE SOLUTION

 A Website Built for Car Buyers

Single Throw realized that the most important thing the Internet marketing company could do for the Brad Benson Auto Group was to build a website for car buyers instead of car dealers.

“Brad was caught in a rut created by his industry. The companies that build websites for car dealers have gotten into a bad habit of doing just that, building sites that the dealer likes without taking the customer experience into account at all. What we needed to do to make Brad happy was build a site that connected with and converted those with passing interest into good solid leads.” Larry Bailin, Single Throw CEO and bestselling marketing author.

Single Throw developed four websites which were tailored to the different business segments represented by Brad Benson Auto Group. Each site offered unique content and featured information on specific topics, such as Hyundai, Mitsubishi, used cars and the auto group itself. The websites were designed to be interactive and easily navigable with regularly updated value-added content. Single Throw integrated the following features into each of the dealership websites:

 

• Clean designs with a comprehensive array of covered topics and features.
• Tips for car buyers and industry-related articles, all added weekly.
• Videos featuring employees discussing their favorite automobile features
• A page devoted to women car buyers, offering tips and information catered toward busy moms, as well as today's professional woman.
• Individual contact information for each staff member.
• Side-by-side comparison information for new and used cars.
• Ongoing website maintenance to support future website growth.

“Single Throw’s design and customized application development has allowed us to get away from the cookie cutter template type of website and given us the flexibility to really advertise the products we want to advertise…and advertise them when we want to advertise them in a timely fashion rather than have to call a company and have them do it for us all the time.”

 

The Challenge

For more information on the challenges facing Brad Benson Auto Group before revamping the car dealership group's website, click here.

The Results

To find out the results Brad Benson's new site acheived with the help of Single Throw Internet Marketing, click here.

About Single Throw

Single Throw is one the nation’s leading Internet marketing firms. Based in Wall Township, New Jersey, the company has won numerous awards for their expertise in Internet marketing. Since 2001, the team at Single Throw has provided customer-focused Internet marketing solutions that aim to improve business for each client.  Single Throw was founded by acclaimed Internet marketing speaker and bestselling marketing author Larry Bailin.

“We know how to convert prospects into customers.” Larry Bailin, CEO of Single Throw