Online vehicle video promotes added customer conversion

Video has become mainstream and it is a critical component to the car-buying customers' online experience. Proper integration of video onto a car dealer website has become an integral part of overall success. 

We have found that the proper use of video in the online sales process will convert a much higher percentage of website visitors to showroom floor appointments (ups).

Our dealers are experiencing a 10 to 1 ratio of inquiries about vehicles that have supporting video as opposed to vehicles that just have still images. 

Some car dealer website companies are providing still images that fade and pan in and out with background music and a robotic voice over as one of their offerings to deal with the upward trend of online video. This will not work. The consumer sees this as a commercial. They see that no effort was put into creating something that will connect with them and bring forward the details they need to make a decision. 

We help you create custom sales oriented videos. We train and direct your team and use your unique personality to create something that is “real” and makes a great connection prior to ever meeting a potential customer. 

The secret to success in the video space is to be real and tell the customer what they need to know about a vehicle. Is it good for families? Commuters? New drivers? What are the safety features? What do you like about the vehicle that they cannot read in the brochure? When you treat a customer with respect and give them information they need to make an educated decision as opposed to taking shortcuts, you build long term relationships and isn’t that what we all want?

Contact us today to see how we can help you take your Internet marketing to a new level.